2022
Working in collaboration with magazine GauchoWorld to launch adidas’ collection with Ajax and Daily Paper, we brought the spirit of Amsterdam to London.
Shooting with photographer Rhys Williams we spotlighted community and cultural favourites who had a roots in Amsterdam and wider football/music culture. These were DJ and producer Jyoty, football media podacast Baller Talk, community mainstay Owino Supermarket and football fashion journalist and Season Zine EIC, Felicia Pennant.
Stats.
1 million + impressions.
Spike in sell through of Ajax x Daily Paper product in the UK.