2023
Marking the start of a new partnership between adidas and the Jamaican Football Federation, we worked with the local community to host the very first Club Jamaica. The one day event celebrated not only the partnership but the first kit launch, designed by renowned British-Jamaican designer Wales Bonner.
Our intention was to turn an empty warehouse into a hub for Jamaican culture, collaborating with the community and creatives that live and breathe the culture across food, art, music & football. We put community at the heart, which resulted in the most authentic experience you could hope for.
In addition to this with the ‘Reggae Girlz’ providing an oustanding performance in the Women’s World Cup, we rectively created a custom adidas x Jamaica Football Federation homecoming float at that years Notting Hill Carnival.