2022
Given 80% of women currently wear the wrong size bra we wanted to ensure women had the support they deserved – not only physically, but psychologically. We unearthed a shocking cultural insight that there are twice as many statues of animals than of women in London so set out to address the imbalance, pushing for greater representation, while demonstrating that #SupportisEverything.
We unveiled eight statues of women breaking boundaries in the world of sport and culture. They were 3D printed using plastic waste retrieved from UK seas and positioned outside City Hall in the month before International Women’s Day. We produced an array of content with each of the eight women which was shared across talent and owned channels, including the brand’s first TikTok livestream. The statues have now found permanent residency in the communities associated with the talent involved.
- 300+ content pieces
- 2nd Highest viewed adidas post of 2022
- Campaign Experience Awards - Highly Commended
- 240k engagments
- 38 million impressions
- 50+ PR pieces